Fractional CMO Profile

Mary M. – Austin, TX

Mary’s Marketing Approach

Mary’s marketing philosophy is based on a fundamental, transparent approach: she designs clean, straightforward plans, infrastructure, and sales processes with robust reporting. This approach works wonders for organizations of all sizes, transforming marketing or sales departments into united teams that drive revenue quickly.

Being industry agnostic, Mary has a robust portfolio of both B2B and B2C industry experience, with more than 20+ years of revenue marketing experience.

Core Competencies

  • Marketing Strategy
  • Account Based Marketing (ABM) 
  • Communications Planning, Execution, and Optimization               
  • Content Marketing 
  • Conversion Rate Optimization and Split Testing 
  • Data and Analytics-Driven Decisions 
  • Demand Generation 
  • Digital Marketing
  • Go-to-Market Strategic Planning & Execution
  • Marketing Automation
  • Marketing Operations
  • Marketing Writing
  • Product Marketing
  • Revenue Marketing
  • Team Performance Coaching and Leadership

Experience Overview

ROI-focused marketing leader with 25+ years of B2B and B2C marketing strategy, communications, execution, and revenue growth in a wide range of industries, including SaaS software, FinTech, Cybersecurity SaaS, Artificial Intelligence (AI) SaaS, professional services, hospitality, retail, and many more.

Highly strategic, data-driven innovator with proven financial and budget management experience. I build customer-centric relationships that drive companies to new engagement, loyalty, and profitability levels.

Extensive digital marketing experience leading demand generation conversion funnels, combining creativity and passion for exceptional customer experiences with a growth hacker mindset approach to driving acquisition.

Interested in working with Mary?

We’ll schedule a quick cup of coffee or a phone call to get to know your business and see if we’re a good fit for your needs.
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