Fractional CMO Profile
Lauren M. – West Coast, US
Lauren’s Marketing Approach
Lauren is a 10 year industry veteran specializing in revenue-centered marketing leadership, focusing primarily on scalability, demand generation, paid search, social strategy, marketing automation, sales and marketing alignment, operational change management and strategic planning.
Lauren has worked with companies in almost every industry. From Silicon Valley startups to the Fortune 100, she boasts extensive B2B SaaS experience.
Generated $46 million in new business via marketing strategies within one year for a leading insurance software company by leveraging digital transformation, marketing automation and CRM implementation.
Leveraged first-party data activation, digital transformation and marketing automation with a graph database company, exceeding net ARR goals by over 30 percent (30%) within 2020.
Secured a $165 million round of funding and a $1 billion valuation within eight (8) months for an iPaaS software company by leveraging a broad array of paid search, social, email and organic marketing.