Fractional CMO Profile

Andy A. – Atlanta, GA

Andy’s Marketing Approach

Andy is a results-driven marketing leader with over 25 years of experience across various industries, including finance, media, industrial, and tech startups. He has a strong background in digital marketing, team management, and the adoption of innovative marketing approaches to drive growth and improve profitability. Andy’s commitment to fostering a “lifetime learner” mindset has consistently led to the successful execution of ambitious marketing initiatives and accelerated business growth.

Specializes In

  • Digital marketing strategy
  • Team management
  • Google Ads, Google Analytics   
  • Email marketing campaigns
  • Website optimization
  • Mobile app development and launch
  • Traditional to digital advertising
  • Cost-saving initiatives
  • Social media management
  • Design and content creation

Key Accomplishments

Boosted profitability and expanded membership through strategic digital marketing efforts; embraced a “lifetime learner” mindset, resulting in continuous skill set and morale improvements

Transformed traditional advertising methods into digital initiatives, saving over $50k and increasing ROI by 12 times; increased website visits by 325%, newsletter subscriptions by 135%, and successfully launched the bank’s first mobile app

Finance Industry Accomplishments: Improved new customer growth by 17%, increased loan volume from $21M to $38M, and reduced annual marketing expenses by $75,000

Media Industry Accomplishments: Saved millions in ad spending, increased subscriptions by an average of 7% and revenue 18%, established corporate partnerships generating $650k in annual revenue

Industrial Industry Accomplishments: Built an e-commerce site, increasing sales globally by 43%; redesigned a website, improving the online presence and increasing leads by 38% for a welding and fabricating company

Tech Startup Industry Accomplishments: Secured the first 100 users within 60 days for a SaaS company through a LinkedIn outreach campaign

Secured a $165 million round of funding and a $1 billion valuation within eight (8) months for an iPaaS software company by leveraging a broad array of paid search, social, email and organic marketing.

Interested in working with Andy?

We’ll schedule a quick cup of coffee or a phone call to get to know your business and see if we’re a good fit for your needs.